Groundbreaking anthropological research from The AP and Context-Based Research Group led to the development of A New Model for News in 2008. That model envisioned solutions for delivering more breadth and depth to consumers whose news diets had become overloaded with headlines and repetitive updates.
Now comes A New Model for Communication to meet an equally large challenge: Clearing away the clutter of commercial messaging to create a better environment for both news and advertising.
Once again employing the tools of cultural anthropology, The AP and its research partners have completed a picture for how to reconnect with consumers by cleaning up the mess of information overload and restoring an environment for trusted communication.
A New Model for Communication has insights for both news providers and advertisers interested in turning one-way information delivery into an engaging, two-way conversation with consumers.